2025年04月14-17日
保利世貿(mào)博覽館1號(hào)館&2號(hào)館
語(yǔ)言：中文
語(yǔ)言：中文
發(fā)布時(shí)間：2025-01-20 來源：
未接觸過的潛在客戶
這部分客戶尚未與我們有過任何合作經(jīng)歷，他們可能對(duì)我們的品牌或產(chǎn)品持觀望態(tài)度，正等待一個(gè)合適的契機(jī)來了解并信任我們。我們?cè)陂_發(fā)這類客戶之前，一定要先對(duì)客戶進(jìn)行分類和篩選，確保其從事行業(yè)與公司業(yè)務(wù)匹配，再去進(jìn)一步地開發(fā)客戶。比如，可以定期向其發(fā)送一些新款產(chǎn)品信息、公司優(yōu)勢(shì)介紹、成功案例等，時(shí)不時(shí)出現(xiàn)以吸引客戶的注意。
話術(shù)公式：節(jié)日問候+企業(yè)輸出+精準(zhǔn)產(chǎn)品優(yōu)勢(shì)輸出
話術(shù)模板：
Subject（主題）: Holiday's Greetings & Exciting Offers from [公司名稱]!
Dear [客戶名字],
I hope this email finds you well and filled with the holiday spirit! We are a professional [公司行業(yè)] company with rich experience and excellent reputation from China.
Our products have many advantages, such as [列舉產(chǎn)品優(yōu)勢(shì)]. We have served many customers at home and abroad and have received high praise. As we look ahead to the coming year, we'd love the opportunity to support your business with our [specific product/service]. If you have any upcoming projects or requirements, feel free to let us know—we're here to help!
Wishing you a joyous holiday and a successful year ahead.
Warm regards,
[你的名字]
[出口經(jīng)理]
[公司名稱]
[聯(lián)系方式]
初步咨詢、略顯興趣的客戶
這部分客戶尚處于對(duì)公司初步了解階段，需要我們進(jìn)一步發(fā)送信息或溝通來加深其合作意愿。除了定期向其發(fā)送公司、產(chǎn)品資訊外，我們還需要仔細(xì)分析客戶需求和痛點(diǎn)，提供有針對(duì)性的報(bào)價(jià)和解決方案，而不是泛泛地推銷產(chǎn)品。比如，我們的產(chǎn)品能幫客戶節(jié)省多少成本，提高多少效率，這些具體的數(shù)字和成功案例更能引起客戶的興趣。
話術(shù)公式：節(jié)日問候+針對(duì)性報(bào)價(jià)及產(chǎn)品分析+個(gè)性化服務(wù)（免費(fèi)樣品、限時(shí)促銷、海關(guān)便利、產(chǎn)品數(shù)量大可優(yōu)先制作等）
話術(shù)模板（以春節(jié)為例）：
Subject（主題）: Exclusive Offers & Services for a Prosperous New Year!
Dear [客戶名字],
Happy Holidays!
Did you have a chance to review the quote I sent earlier? The sooner we receive your approval, the sooner we can help your business achieve exceptional results. [針對(duì)客戶進(jìn)行產(chǎn)品分析]
As the Chinese New Year approaches, we're delighted to share some exclusive offers and exciting updates with you:
1.Free Samples: Available for early inquiries made before [日期].
2.Limited-Time Holiday Discounts: Enjoy [X]% off on selected products—offer ends before [日期].
3.Priority Production: For orders exceeding [數(shù)量], we will prioritize production and arrange delivery within [天數(shù)] days to meet your urgent needs.
In addition, we provide Comprehensive Customs Facilitation Services to streamline your experience:
One-Stop Customs Clearance Services: From cargo preparation to document submission, we ensure accuracy and completeness in all customs clearance processes.
Customs Guarantee Insurance: Enjoy fast customs clearance without needing large deposits or bank credit.
We are here to make your experience seamless and rewarding. Please don't hesitate to reach out with any questions or to confirm your order.
Wishing you a joyful holiday and a prosperous New Year!
Warm regards,
[你的名字]
[出口經(jīng)理]
[公司名稱]
[聯(lián)系方式]
合作意愿強(qiáng)烈待轉(zhuǎn)化的客戶
這部分客戶往往是我們的重點(diǎn)跟進(jìn)對(duì)象，對(duì)于這一階段的客戶，則需要提升我們的報(bào)價(jià)策略和談判技巧，確保報(bào)價(jià)清晰透明，有優(yōu)勢(shì)，并附上詳細(xì)的說明信息，如技術(shù)信息，競(jìng)品對(duì)比等，同時(shí)提供附加價(jià)值，如快速響應(yīng)的售后服務(wù)、靈活的付款方式等，降低客戶的顧慮，提高轉(zhuǎn)化率。此外，有用的外力因素也是促成交易的動(dòng)力之一。比如利用春節(jié)前的時(shí)間節(jié)點(diǎn)，向其發(fā)送祝福和問候，并提及春節(jié)期間的生產(chǎn)和物流情況，引導(dǎo)其下單。
話術(shù)公式：節(jié)日問候+報(bào)價(jià)分析/競(jìng)品對(duì)比+強(qiáng)調(diào)服務(wù)+節(jié)日禮盒
話術(shù)模板（以春節(jié)為例）：
Subject（主題）: Chinese New Year Offers & Gift Just for You!
Dear [客戶名字],
Happy New Year! I hope this festive season finds you well and brings joy to you and your team.
We are currently having a special promotion for the Chinese New Year. Have you received the sample we sent you? How do you like it? If you place an order within this week, you can enjoy a [X]% discount.
As the Chinese New Year approaches, freight rates are expected to fluctuate, and logistics resources may become tight. Place your order now can help you avoid unnecessary costs and delays.
As a token of our appreciation, we will send a Custom Spring Festival Gift Box with every order placed before the holiday. Additionally, our Priority Production and Customs Facilitation Services ensure that your goods are delivered conveniently and on time.
Wishing you a joyous New Year and a successful year ahead.
Warm regards,
[你的名字]
[出口經(jīng)理]
[公司名稱]
[聯(lián)系方式]
已經(jīng)建立合作的老客戶
這一階段的客戶，往往已經(jīng)與我們建立了一定信任度和聯(lián)系，此時(shí)，我們需要做的是持續(xù)保持聯(lián)系，交付高質(zhì)量的產(chǎn)品和服務(wù)，同時(shí)定期跟進(jìn)客戶新需求，預(yù)見可能影響合作進(jìn)程的各種因素，并及時(shí)解決出現(xiàn)的一些小問題。例如，隨著春節(jié)的臨近，我們?cè)谙蚩蛻糁乱怨?jié)日祝福的同時(shí)，向客戶說明春節(jié)期間的生產(chǎn)安排及物流動(dòng)態(tài)，清晰闡述春節(jié)前后下單可能遇到的各種變化，確保客戶能夠提前規(guī)劃，無(wú)后顧之憂。
話術(shù)公式：節(jié)日問候+各種可能的情況說明+新品速遞+節(jié)日禮盒
話術(shù)模板（以春節(jié)為例）：
Subject（主題）: Plan Ahead for the Chinese New Year + Exciting Updates!
Dear [客戶名字],
As the Chinese New Year is approaching, I would like to extend my warmest wishes to you and your family！
During the holiday, our factory will temporarily stop production, which may cause delivery delays. We recommend checking your stock in advance so that we can prepare your goods in time and ensure a smooth supply during the festival. If you plan to place an order after the holiday, it's a good idea to start preparing now to avoid any unnecessary delays.
[其它情況說明]
Exciting News! We've recently launched [新產(chǎn)品] to meet your needs. The specific product information and sample album are attached to this email for your reference. Please feel free to reach out if you’d like to learn more or request samples.
Additionally, as a token of our gratitude, we are offering a Custom Spring Festival Gift Box with every order placed before the holiday. Don't miss this opportunity to enjoy a festive surprise along with your order!
Wishing you a prosperous New Year!
Warm regards,
[你的名字]
[出口經(jīng)理]
[公司名稱]
[聯(lián)系方式]
