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2025年04月14-17日 保利世貿博覽館1號館&2號館

語言:中文

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一封郵件,讓客戶主動找你! 展會邀約秘訣大公開!

發布時間:2025-03-19 來源:

 

線下展會是與客戶建立信任、促成合作的絕佳機會!一封走心的邀請郵件更能打動客戶來您的展位上參觀洽談,今天小編分享幾種高效邀約方式,助你輕松吸引客戶到場!

 

 

1

展會邀請郵件的核心要素

 
 

突出展會價值

告訴客戶為什么值得來。

強調客戶利益

到會參觀能給他們帶來什么好處。

提供便利支持

比如免費門票、交通安排、周邊攻略等。

 

2

展會邀請郵件的幾種方式

 

 

 

以下展會信息以GSF展會為例

Exhibition Name:The 4th Guangzhou Sourcing Fair

Date: April 14-17th

Venue: PWTC Expo, Guangzhou, China(Next to Canton Fair)

Buyer Benefits:

1. Business Matching Service

2. Free Buffet

3. Free Coffee

4. Hotel Shuttle Bus

 

初次接觸的客戶

郵件主題:Join Us at [The 4th Guangzhou Sourcing Fair] – Discover New Opportunities!
郵件內容:
Invitation to Visit Our Booth at [The 4th Guangzhou Sourcing Fair]

Dear [Customer Name],

We are pleased to invite you to visit our booth at [Exhibition Hall] from [Date/Time] during the upcoming [The 4th Guangzhou Sourcing Fair].

Our company is a professional manufacturer of [Product Category]. We specialize in designing and manufacturing high-quality [Product Name], constantly updating our models and developing innovative products to meet market demands. We are committed to providing superior quality products at competitive prices for all our customers.

It would be our great pleasure to meet you at the exhibition and discuss how we can support your business needs. We look forward to establishing a long-term partnership with your company in the near future.

 

Exhibition Details:

Venue: [Exhibition Hall Address]

Booth Number: [Booth Number]

Date: [Date/Time]

We sincerely hope to see you there!

Best regards,
[Your Name]
[Your Position]
[Your Company]

 

老客戶邀約

郵件主題:Let’s Meet up at [The 4th Guangzhou Sourcing Fair] – Explore the Future of [Industry] Together!

郵件內容:
Hi [Customer Name],

It’s been a while since we last connected! We’re thrilled to invite you to [The 4th Guangzhou Sourcing Fair], one of the most influential trade fairs in the [Industry] . This fair is packed with exciting opportunities to explore the latest trends, discover cutting-edge solutions, and connect with top players in the field.

As a valued partner, we’d love to offer you exclusive access to our VIP area, where we’ll be unveiling our latest innovations and hosting personalized demos. It’s the perfect chance to see how our new [Product/Service] can help your business stay ahead in this fast-evolving industry. What’s more, the fair will provide free buffet and coffee for you!

Here are the details:

Venue: [Exhibition Hall Address]

Booth Number: [Booth Number]

Date: [Date/Time]

If you’re planning to attend, let me know, and I’ll make sure everything is ready for you. I can also help with registration or arrange a meeting to discuss your specific needs.

Looking forward to exploring the future of [Industry] together!

Best regards,
[Your Name]
[Your Position]
[Your Company]

提供特別福利

郵件主題:Special Invitation: Exclusive Access at [The 4th Guangzhou Sourcing Fair]!
郵件內容:
Hi [客戶名],
We’re excited to invite you to [The 4th Guangzhou Sourcing Fair], where we’ll be offering exclusive previews of our latest innovations. As our special guest, you’ll enjoy:

A private tour of our booth

A free consultation with our experts

Free buffet and coffee of the fair

Let me know if you can make it, and I’ll reserve your spot!
Looking forward to seeing you there!
Best,
[Your Name]

 

 

3

 

郵件結尾小技巧

 

 

 

提供便利:比如“I can help with travel arrangements!”(我可以幫您安排行程!)

表達期待:比如“Looking forward to meeting you

 onsite!”(期待與您見面!)

 

 

 

 
 
郵件秘籍
 
 

 

1

真誠方能打動人心

有時過于正式的邀請函在客戶看來有些千篇一律,如果能針對客戶寫一些誠意十足的文字,在文中對客戶致以問候,尤其是能在文中提一下跟該客戶上次的談話細節,更能加深對方的印象,這樣才是一份好的邀請函。

 

邀約客戶不僅僅是發一封郵件,更需要通過電話面對面溝通,展現您的關懷和專業。例如,主動詢問客戶是否需要幫忙預訂酒店、安排接送,或者提供展會期間的行程建議。這種細致入微的服務,能讓客戶感受到您的專業與溫暖。

2

附上交通路線、展館平面圖

在邀請函中附上詳細的交通路線和展館平面圖,是提升客戶體驗的關鍵。比如,可以溫馨提示客戶:“為避免交通擁堵耽誤您的時間,建議您將車停在酒店,選擇地鐵前往,在XX站下車即可。”同時,附上地鐵線路圖和展館平面圖,方便客戶快速找到您的展位。

 

這樣的細節不僅能節省客戶的時間,還能讓他們感受到您的貼心和專業,給客戶留下深刻印象,增加他們到場的可能性。

*GSF展館平面圖

 

一封好的展會邀請郵件,不僅要傳遞信息,更要讓客戶感受到誠意和價值。無論是新客戶還是老客戶,用對方法,他們一定會心動!趕緊試試這些模板,讓客戶主動來展會參觀吧!

 

*部分素材來源:外貿TALK社